Your customers expect a flawless and relevant experience at every contact moment. With so many types of communication channels, from TikTok to a webshop, this may seem an almost impossible task. Not so: the Sitecore Content Hub gives you a single central location where you create and distribute all your content.
What is a content hub?
A content hub is a central location where organizations can centralize all types of content. It provides structure amid the jungle of content available to you and establishes a common process for both internal content and content provided by partners, agencies or external systems. It maps out a route for the content you create, from start to finish. You go through the process together until you have content that’s ready to be automatically distributed through the channels you have access to.
What are the advantages of having content in one place?
Using a content hub has several advantages. First and foremost, it means that you don’t need to write the same type of content multiple times, which would be detrimental to your SEO strategy. There’s also a cost-efficiency advantage: you can collaborate more easily in one location and search for and find content more easily. In addition, it ensures everyone uses the same formats, enhancing your brand and content consistency, meaning that a content hub is definitely also good for organizations with various sites in other countries, which can present themselves in the same way as the parent company. When content is centralized, everyone involved in your organization can make use of it more easily.
What is the Sitecore Content Hub like?
The Sitecore Content Hub is a very user-friendly application that works in your web browser. It allows you, for example, to simply open all information relating to images from your browser – from wherever you happen to be. The app works intuitively and quickly. In addition, everything is created in the Sitecore Content Hub. You no longer have to write your blog in Word, because it can be done directly in the app: everything is in one central place. This also makes it easy for managers to see who is doing what, increasing your control over your content.
Digital asset management (DAM)
Digital asset management is about managing all your images, PDF files, videos, etc. A photographer or external agency can place the content directly in your Sitecore app, and you can then classify and organize it. This gives you certainty that everything is in one place and will be organized from that place. The creation process is also covered by DAM, determining such questions as whether the images are the right color.
Content marketing platform (CMP)
As well as images and videos, your organization also has written content. This kind of content is covered by the CMP. You can write texts directly in the Sitecore Content Hub and automatically add images using your digital asset management system. The goal is to create blogs, white papers, captions, etc.
Product content management (PCM)
Product content management is intended for organizations that supply products, using that term in a very broad sense. Take shoes, for example: with PCM you can link texts and images to a particular shoe, resulting in a combination of the product with associated information and content. But wholesalers can also use PCM, for example, to link together manuals, product information and images. It’s all about managing, centralizing, automating and updating your product data.
Marketing resource management (MRM)
Last but not least, marketing resource management, the overarching part of the Sitecore Content Hub. This is about creating content processes – the steps you need to take to create a successful content campaign. For instance, if you want to start a new campaign, a schedule needs to be drawn up. You can then start the production process; the finishing point is the publication of the content. Everyone in your team needs to know what steps need to be taken, and it’s best to spell things out very clearly: each person receives a notification when it’s their turn to start and complete the next step in the process. MRM therefore aims to streamline the entire content process.
Seamlessly integrating Sitecore Content Hub with Macaw
Macaw can help you to flawlessly integrate the Sitecore Content Hub, using a predefined approach in which we go through a number of phases with you, consisting of workshops or implementations. We start with the engagement phase, in which we define what the content hub is, what your organization encounters in terms of content and how we can work together. Then comes the discovery phase. The focus here is on your business case and the solution we can provide, based on a roadmap. Finally there’s the definition phase. Together, we come up with a suitable concept and participate in workshops. Together with our specialists, we guide you through the entire process, so that you can get started with the Sitecore Content Hub without any problems.