An international chemical manufacturer faced an overloaded customer service due to recurring questions about product properties and applications. With a portfolio of 10,000 products and 6,000 employees worldwide, fast and accurate information sharing was essential. Macaw developed the Enterprise GPT Solution, an AI-driven tool that answers customer questions instantly and streamlines internal processes. Thanks to integrated AI Search and chatbot technology, all relevant knowledge is now readily accessible. This eases the pressure on the sales team, shortens response times, and improves customer satisfaction. Discover how AI is taking customer service to the next level.

The Power Platform team of an international organization with a community of 3,500 members faced the challenge of organizing knowledge sharing and user support more efficiently on a global scale. Frequently asked questions and recurring issues consumed valuable time and slowed down innovation. That’s why PowerBot was developed: a smart AI assistant that instantly answers questions, shares best practices, and actively supports the community. The result? Faster problem-solving, improved collaboration, and optimal use of the Power Platform. Read on to discover how PowerBot makes this possible!

Like to learn more about the results of using the Power Platform? In this case study you can read how Heineken is innovating digitally together with Microsoft and Macaw, at lightning speed.

Writing unique, brand-specific marketing texts for every vehicle configuration is a time-consuming task. Discover how AI solves this challenge and helps leasing companies work more efficiently with consistent and SEO-optimized content.

Cube Cold Europe is a cold storage infrastructure platform with a buy and build strategy. It buys cold store companies in Europe and forges them into one synergistic whole. With each acquisition, Cube Cold needs to know how the companies are doing at a glance. That is now possible with the Smart Data Platform, realized within six months to Cube Cold's requirements.

With a corporate purpose of “Feeding the Future,” Nutreco is passionate about solving the issue of sustainable food production. The company estimates that to feed the global population in 2050, the world will need to produce 70 percent more food than it does today. To accomplish its purpose, the company is constantly striving for excellence.

Macaw designed and implemented a personalized and award-winning B2B news and information hub for Noerr. The Noerr Hub is based on a fully composable DXP architecture that is technically state-of-the-art with Sitecore 10.2 headless, marketing automation with Sitecore EXM, modern Microsoft Azure cloud hosting, microservices, and integration of multiple real-time data sources such as CRM, document management, and an HR solution. The result: Noerr increases website visits, leads, brand awareness and achieves efficiency through marketing automation and easier development.

The telecommunication brand fraenk offers its services very innovatively only via an app. In order to connect with the young target group, the company is using since two years a combined social media strategy of content and paid ads. The results are convincing: followers have more than doubled.

Macaw designed and developed a data analytics dashboard for energy supplier Eneco to involve employees in achieving the climate goal of climate neutrality by 2035. To do so, the Microsoft and Sitecore partner combined its UX and UI expertise with hardcore IT competence.