Media & Influencer Marketing

Social Media & Influencer Marketing

Social media is more than just a fan page. When it comes to social media marketing, Macaw relies on data analysis and in-depth knowledge of your target audience. Communication with purpose, creativity, and goal-oriented.
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Social Media moves extremely fast. What went viral yesterday, could be old news today. Whether it’s AR Filters or Social Shopping – new innovative features are launching almost every week, otherwise Facebook & Co. suddenly has competition from new, younger players on the market. Whether it’s creating a viral TikTok campaign with content creators or partnering up with influencers with a high reach to strengthen your brand image or generate leads – we’ll provide you with future-oriented changes for targeted social media marketing.

Promising communication with Social Listening and Brand Monitoring

Not every social media channel is relevant to every company. That’s why we rely on data and thorough knowledge of your target group. With the help of social listening tools, we can identify relevant topics in real-time and learn what existing or potential customers are saying about you or your products through targeted brand monitoring. This way, we can not only develop very specific social media campaigns but also improve community management.

Social Media Marketing from A to Z

No matter what your social media marketing goals are, we’ll support you by both developing data-based strategies and creating, planning, and distributing content, including advising on cost-effective tool solutions. In addition, we’ll do the research to help you find suitable influencers or content creators that offer real added value for your communication and brand.

Our services in the field of social media marketing for B2B and B2C

  • Data-based communication strategies and social media concepts
  • Strategic Social Media Workshops
  • Cross-channel social media concepts & campaigns
  • Channel and community building for all social media platforms
  • Community Management
  • Data-based trend scouting using tools such as Buzzsumo, Talkwalker, etc.
  • Content creation and editing using tool solutions such as Facelift
  • Social media advertising
  • Social Analytics for owned and earned platforms
  • Influencer Marketing

Would you like to learn more about our social media and influencer marketing services? Please don’t hesitate to contact us.


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No matter what your goal is: Macaw develops holistic, data-driven campaign strategies, offering concept, execution, and follow-up from a single source.
Content Management
With the right content marketing strategy, you can strengthen your brand, build long-term customer loyalty, or even open up to new markets and target groups.

Macaw's Way of Working

  • Strategy

    From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

  • Design & Build

    From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

  • Run & Optimize

    We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.

Macaw | Full-service digital partner

What is your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

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