Digital Marketing

Macaw offers cross-channel digital marketing throughout the entire customer journey. Data-driven, creative, goal-oriented.
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Successful digital marketing starts with a sound understanding of your target group. This allows us to create a story that is both appropriate for the channel and individually tailored to the user – depending on which phase of the customer journey the user is currently in. Then, by combining our expertise with creativity and using it in the areas of creation and technology, we carry your precise message to the customer.

Digital marketing turns prospects into customers – and customers into loyal clients

Data and technology form the basis for relevant and high-performance marketing in the digital space. With the right tools and correct interpretation of data, you can gain a deeper knowledge of the behaviour of your target groups. Where do they interact with your brand? What other content is important to them? This knowledge is the starting point for innovative marketing concepts and extraordinary creations that we can use effectively and accurately. By providing “aha” experiences, in the right place, at the right time, we turn prospects into customers and customers into loyal clients.

Data-driven digital marketing is teamwork

To make data-driven digital marketing a success, it is essential to combine all relevant data from various departments of your company. The more synergy between operations, sales, marketing, and IT, the better the basis for a personalized customer approach – whether for content marketing, appropriate social media communication, or a holistic digital campaign. Macaw will support you not only strategically and organizationally, but also with extraordinary creativity and a comprehensive IT platform and knowledge.

Personalization for an extraordinary customer experience

There are a number of ways to address a user individually online. However, most companies are only beginning to learn about this. By switching to data-driven digital marketing with us, we’ll use data to determine which (potential) customer is interested in which type of content or product. This way, you can address your target groups as personally as possible and create an extraordinary, individual customer experience.

Would you like to learn more about our services? Please don’t hesitate to contact us.

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No matter what your goal is: Macaw develops holistic, data-driven campaign strategies, offering concept, execution, and follow-up from a single source.
Content Marketing
With the right content marketing strategy, you can strengthen your brand, build long-term customer loyalty, or even open up to new markets and target groups.
Social Media & Influencer Marketing
Social media is more than just a fan page. When it comes to social media marketing, Macaw relies on data analysis and in-depth knowledge of your target audience. Communication with purpose, creativity, and goal-oriented.

Macaw's Way of Working

  • Strategy

    From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

  • Design & Build

    From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

  • Run & Optimize

    We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.

Macaw | Full-service digital partner

What is your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

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