Omnichannel Commerce Strategy
Nowadays, you can communicate with your (potential) customers through a variety of channels. How can you assure that this communication is simultaneous? With an omnichannel commerce strategy, which allows you to approach your customers in the same way with a strong, recognizable message through all channels – both online and offline. Macaw will help you set this up and build your brand both organizationally and technologically by setting up a central database and an associated data-driven platform.
Requirements for working with a data-driven commerce platform
A data-driven commerce platform requires a fundamentally different approach to people, processes, and technology. To get your employees on the same page, all the changes in processes as well as their benefits must be communicated as clearly as possible. Only then you, together with your employees from various fields, can choose the most suitable commerce platform for your business.
Five steps to a data-driven commerce platform
We take the following five steps when implementing a data-driven commerce platform:
- Determine a common goal
- Identify target groups
- Specify a project team
- Describe the changes in processes
- Choose a platform
Optimal data-driven commerce with Sitecore Experience Commerce
Macaw is a Platinum Implementation Partner of Sitecore, therefore, we offer Sitecore Experience Commerce for data-driven commerce. It allows you to create up-to-date profiles with cross-channel customer history for every customer that comes in contact with your brand. This not only provides insights into customer interactions through all your channels across all devices and physical locations but also allows you to personalize customer profiles based on this information. There is no other commerce platform out there that combines all these features in a single solution!
Would you like to learn more about Commerce?
Interested in learning more about the five steps to data-driven commerce? Contact us for more information.