Commerce Platforms

Omnichannel Commerce Strategy

Nowadays, you can communicate with your (potential) customers through a variety of channels. How can you assure that this communication is simultaneous? With an omnichannel commerce strategy, which allows you to approach your customers in the same way with a strong, recognizable message through all channels – both online and offline. Macaw will help you set this up and build your brand both organizationally and technologically by setting up a central database and an associated data-driven platform.

Requirements for working with a data-driven commerce platform

A data-driven commerce platform requires a fundamentally different approach to people, processes, and technology. To get your employees on the same page, all the changes in processes as well as their benefits must be communicated as clearly as possible. Only then you, together with your employees from various fields, can choose the most suitable commerce platform for your business.

Five steps to a data-driven commerce platform

We take the following five steps when implementing a data-driven commerce platform:

Determine a common goal
Identify target groups
Specify a project team
Describe the changes in processes
Choose a platform

Optimal data-driven commerce with Sitecore Experience Commerce

Macaw is a Platinum Implementation Partner of Sitecore, therefore, we offer Sitecore Experience Commerce for data-driven commerce. It allows you to create up-to-date profiles with cross-channel customer history for every customer that comes in contact with your brand. This not only provides insights into customer interactions through all your channels across all devices and physical locations but also allows you to personalize customer profiles based on this information. There is no other commerce platform out there that combines all these features in a single solution!

Would you like to learn more about Commerce?

Interested in learning more about the five steps to data-driven commerce? Contact us for more information.

Macaw's Way of Working

Strategy

From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

Design & Build

From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

Run & Optimize

We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.