Smart insights through smart data
Both existing users and new visitors provide insights. In addition to the gigantic amounts of historical and current data that the Sitecore Experience Platform collects, the platform is also unique in defining segments and profiles based on these data. From their very first clicks, visitors are categorized into specific segments. Using smart technology such as AI, content-related and other advice is personalized and you can determine the next best action for each user.
For example, visitor A may be very price-conscious, while visitor B is mainly gathering information. Visitor A is shown a price comparison showing that you are the cheapest, while visitor B is mainly shown information about what you do that the competition does not. The platform identifies each visitor’s mentality and adjusts the content accordingly.
The unique thing about the Sitecore Experience Platform is that you can personalize not just your website, but your entire content marketing – from offers in the webshop to content on your website and newsletters sent out to specific customer groups – enabling you to show that you really understand your customer.
Separate content and channel management hinders productivity and is also a real nightmare for marketeers. With the Experience Platform, you have a single central location where you collect information about users. You can then use these data on various different channels to offer a personalized approach through your website, app, newsletters, emails, notifications and social media. All insights are bundled, and you manage your content and marketing automation through one system.
Seamless integration with the Sitecore Experience Commerce and Content Hub
Sitecore Experience Commerce (XC) supplements the Sitecore Experience Platform (XP) and offers commerce functionality that both gives you control over the entire customer journey and allows you to fill in missing customer data, removing the need for a separate B2B platform or webshop. It also gives you the option to personalize: you can maximize customer value, and the built-up profiles enable you to boost your ROI (return on investment), CRO (conversion rate optimization) and order values.
In the area of content too, you will want to offer your customer a relevant experience, yet each channel requires a specific form of content: text, photos, videos, etc. What’s more, corporate or enterprise organizations that produce content on a large scale do so at a high output rate. If you also have different markets, languages and target groups, that adds the final touches to your content crisis. Sitecore Content Hub is there to help! It’s a central place from which you create, manage and distribute all your content. From blog posts to social media shoutouts, with Content Hub you map out the route for all your content, from start to finish.
The different Sitecore products function as layers in relation to one another. Together, they form a Digital Experience Platform that allows you to create the ultimate customer experience for multiple international brands in different countries. In this way you can connect with customers all over the world through multisite and multilingual content management. With a future-proof platform, you can continuously optimize experiences with analysis, testing, optimization and machine learning functions. This simplifies and enhances the customer experience from the moment he or she reads your blog post to the moment the invoice is paid!
Macaw would like to help you create the optimal customer experience
Would you like to create an optimal customer experience? Macaw is happy to help! We will support you from A to Z: from defining the right customer journey for your brand to developing and managing the right customer experience.
When setting up the Sitecore Experience Platform, we take the strategy, UX and visual design into account to ensure that you also offer the right brand experience. We also continuously optimize your customer experience. With the expertise and advice of our digital marketing experts, we increase your conversion, improve your personalization, analyze and digitize your marketing services and optimize the design of your Sitecore Experience Platform. We’re also ready to help you with digital marketing, content creation and advertising.
Have you already implemented Sitecore, but aren’t yet getting maximum value from the platform? Or do you need help with your marketing automation or personalization? At Macaw we provide training and workshops to maximize the design and use of your Sitecore Experience Platform.