TikTok is still uncharted territory for many companies, but the app has more to offer than you might think – including putting an inaccessible target audience within reach. With a focus on storytelling and the creation of unique content, you can propel your brand to a whole new level.
Why your brand should be active on TikTok
TikTok is the newest key player in the world of social media platforms. At first glance, the app may not seem to be the type of platform you want your brand to be associated with – between dance videos, viral songs and so-called “life hacks”, the question arises: How is it relevant for companies? But TikTok has become much more than just a platform for short, viral videos. As a business, TikTok offers the opportunity for you to build a community, foster brand awareness and deliver your brand’s message in a more creative way than other platforms. TikTok allows you to show a different side of your brand, one that other social media platforms don’t offer. If you want to deliver humorous, entertaining content, it’s the right choice for your brand. But the most interesting aspect of TikTok is its target audience: teenagers.
Even more reasons to use TikTok:
- A unique user base:
TikTok’s primary user base are young people – an elusive group that you won’t reach anywhere else.
- Wide organic reach through virality:
TikTok is designed to show you content from people you don’t follow. The basis for this is the “for you” page, a never-ending feed filled with viral content.
- Broad range of marketing goals:
Start a business channel or use ads to increase brand awareness – that’s how you achieve more traffic and conversions.
- The app is booming:
TikTok has more than 800 million users, 90% of whom use the app daily. Now is the perfect time to jump on the TikTok train.
Use TikTok to achieve your business goals
Facebook is getting older, Instagram is shifting and Snapchat never really joined the race to begin with. In comparison, TikTok is playful, young, and reaches an audience that you can’t reach anywhere else.
But regardless of this, it’s essential to know what your brand stands for. Do you have a more playful style, or do you promote a more professional approach? If you want to be associated with lightheartedness and creativity, then TikTok is the right channel for you. It’s important to note, however, that TikTok is not a sales-oriented app – they say so themselves. Make TikToks, not advertisements. Don’t try to follow trends, become a trendsetter yourself!
In order to be successful on TikTok, you need to “debrand”. It’s all about storytelling, not just running ads, which doesn’t work on TikTok. You have to put a huge focus on content creation, because your brand is otherwise not all that visible.
Let us help with your TikTok challenge!
Since TikTok is still very young, many companies are having a hard time finding the right strategy to implement. But not to worry – our social media team and TikTok experts can help take care of all of your social media activities, including:
- Planning and creating content
- Influencer marketing and creator scouting
- Creating a brand channel
- Reporting and monitoring
- And more…
Want to learn more about our TikTok and/or social media services? See potential for your brand in TikTok? Drop us a message and our social media experts will have you posting in no time!