receives Sitecore Experience Award Honorable Mention

Macaw helps Schmitz Cargobull reclaim digital pioneer position and receives Sitecore Experience Award Honorable Mention

honorable mention sitecore
Cologne, Germany, September 22, 2020 – Macaw today announced it has been named a (SEA) Honorable Mention in the category ‘Most intelligent content optimization’ for the creation of a digital platform for Schmitz Cargobull. The platform supports the European market leader for semi-trailers and truck bodies with both effective enterprise lead generation as digital marketing campaigns to increase conversion, and helps them to realize a consistent brand experience around the globe.

Sitecore Experience Platform

Macaw created a customer-centric UX-design that represents the innovative character and is in line with the digital ambitions of the international B2B manufacturer and implemented the digital experience platform of industry leader Sitecore. This platform, which is hosted on the Microsoft Azure cloud infrastructure, connects customers and prospects quick and easy to the right person within the Schmitz Cargobull organization. Customers can also profit from a single point of entry for all available services. Furthermore, Schmitz Cargobull can manage their global and local content in a structured, fast, and easy way. This leads to a consistent brand image across all 40 countries, a faster time to market, more flexibility and less operational costs.

The Sitecore Experience Awards (SEA) 2020 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.


“With digital emerging as the lifeblood for many businesses this year, intelligent content optimization has been a key driver for stronger consumer engagement, helping to achieve business and organizational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximizing the use of content across an organization’s channels and regions.”

Daniela Maucher-Gossweiler, Manager Marketing Communications at Schmitz Cargobull AG, is happy with the digital strategy and the customer experience concept that she and her team have developed together with the agency. “Thanks to the new website, our ways of interacting with customers have expanded and we have gained new business opportunities. The website can now be used as a strategic marketing instrument, which increases flexibility and reduces costs. Further optimizations are now possible through the use of personas and the corresponding tracking.”

Michael Schöller, Head of IT Infrastructure and Services at Schmitz Cargobull AG, adds: “The switch also involved a technical change. We have changed the technology and the platform to support our brand strategy and our business objective of consolidating and expanding our position as a pioneer in the digital sector.”

“Our experts combine their extensive knowledge, creativity, passion and enthusiasm with top notch technologies to provide organizations with the best possible solutions by pushing the limits and capabilities every day. This is why we can support our long lasting customers to achieve goals which seemed to be unachievable, and help them to realize their digital ambitions”, said William van der Pijl, CEO Macaw. “We love challenges. And we love it when a plan comes together. The results Schmitz Cargobull is able to capitalize on are impressive. And by getting on top of this a recognition by Sitecore unlocks eagerness and makes us proud as well.”

SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

About Schmitz Cargobull

With an annual production of some 63,500 trailers and around 6,500 employees, Schmitz Cargobull AG is Europe’s leading manufacturer of semi-trailers, trailers and truck bodies for temperature-controlled freight, general cargo and bulk goods. The company achieved sales of approx. € 2.29 billion in the 2018/2019 financial year. As a pioneer in the industry, the North German company developed a comprehensive brand strategy early on and consistently established quality standards spanning every level: from research and development, to production and service contracts, trailer telematics, financing, spare parts and used vehicles.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at

About Macaw

As a leading provider of digital services Macaw combines creativity, data and technology to make their customers successful. The love of challenges brings a unique collaborative culture to Macaw. By connecting business insights with the best people and first-class technology of their partners Microsoft and Sitecore, Macaw strives for the best results, realizing long term relations with their customers.

Macaw holds a Great Place to Work certificate and was listed at place seven in the 2020 ranking. From the headquarters in The Netherlands, and offices in Germany and Lithuania over 350 employees help customers like Heineken, ONVZ, ANWB, Levi’s and Henkel with digital marketing & commerce, data & AI, working in the cloud and integrated business applications.

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