Conversion Optimization

Looking for ways to optimize conversions? Macaw is at your service!
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The art of marketing is to get as much return as possible. Macaw knows exactly how to increase that ROI. We use already available data for conversion optimization so we could determine who can see what information.

5 Steps to Conversion Optimization

The conversion optimization process requires five steps.

  1. Set marketing goals
  2. Put together the conversion team
  3. Collect and analyze data
  4. Create buyer personas
  5. Create a roadmap and conversion plan

Structured work based on a roadmap

We believe that conversion optimization should not be on an ad hoc basis but rather done in a structured way with a clear roadmap. Here are the measures that need to be taken to increase the conversion rate, with the most important question being: where and on whom do we want to focus on?

Data: The key to conversion optimization

For successful conversion optimization, you have to know your target group and adapt your communication accordingly. This can be done by collecting and analyzing relevant data and arranging it clearly using reports and dashboards. Only then a personalized customer experience can be created for all channels.

We do this with the help of:

  • Funnel Optimization: Where do visitors opt-out? How can this be prevented?
  • SEO: Is the website easy to find via search engines? Does the site itself allow you to search logically?
  • CTA: Does the website offer clear call-to-actions that encourage visitors to take action?
  • Positionings: Are your company’s USPs clearly visible?
  • Personalization of content: Do visitors see what they expect and what they were promised?
  • A/B testing: Can hypothesis testing be used to make quick profits?

Macaw and Conversion Optimization

With the help of data, you can get to know your customers better, improve your communication, and consequently achieve a higher conversion rate. Macaw will help you by both creating a roadmap and by generating and using data effectively.

Would you like to learn more? Please get in touch.

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Commerce Platforms
With an omnichannel commerce strategy, which allows you to approach your customers in the same way with a strong, recognizable message through all channels - both online and offline.

Macaw's Way of Working

  • Strategy

    From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

  • Design & Build

    From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

  • Run & Optimize

    We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.

Macaw | Full-service digital partner

What's your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

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