your own Digital Transformation Roadmap with Macaw

Build your own Digital Transformation Roadmap with Macaw

Digitization is complex and means much more than just running a few technology projects. A good roadmap provides direction, order and cohesion. But above all, it ensures management based on business value. During this workshop we will work together on your roadmap.

Roadmap digital transformation

Challenge | ‘We’re digitizing, but we’re not transforming’

The pace of digital transformation has accelerated. Economic circumstances require organizations to have greater flexibility and resilience, and digitization is a crucial part of this. But even more than with other strategic initiatives, it’s difficult in practice to connect up different initiatives. Coordination between business and IT is insufficient due to lack of knowledge and an information overload. Goals and interests are unclear, which means a lack of direction and priorities. With this workshop we offer a solution to this!

Clear goals and a roadmap for your organization in a single day

From loosely connected initiatives to connecting the dots – we can help you. Together we will create a roadmap containing clear goals, a schedule and a briefing to help you get your stakeholders on the same page.

Within one day you will gain clarity about the following: 

  • Goals and Results. What are you working towards and what are measurable results in that context? How can we ensure that you transform while keeping your day-to-day business running? 
  • Affected Stakeholders. It is important to understand how the projects involved in your transformation affect the day-to-day practices of your various stakeholders. This will enable you to see which projects are interdependent. 
  • Plan & Roadmap. By the end of the workshop you will have a detailed plan with a clear roadmap: the goals you will work towards, the results that will enable you to gauge your success, and the tasks each person will be responsible for. All of this is arranged on a timeline, based on the interdependence of the different projects within your digital transformation program. 


Thick reports just end up in a drawer. That’s why we avoid them. We get straight down to work with the best practices from our Strategy and Consulting unit. In clear blocks we focus in on: 

  • the strategic course, goals and metrics.
  • stakeholders.
  • risks and priorities.
  • timelines and coherence.

We end with a clear executive briefing to make sure that your internal and external stakeholders at the strategic, tactical and operational levels are all moving in the same direction. 



  • Date: on request. 
  • Duration: 1 day 
  • Location: our head office in Hoofddorp or we can come to visit you. 
  • Cost: free 

    Your personal advisor 

    Harry Boers | Digital Strategist
    I help management teams carry out and achieve their ambitions in an accelerating digital transformation. I do this by connecting marketing, IT and business, and by creating and supporting roadmaps and change programs. Like to exchange ideas? I’ll be happy to talk with you! 

    Tel: +31 6 26793597

    Harry Boers | Digital Strategist

    Request your roadmap workshop today!

    Workshop Content Hub in a Day

    • By clicking "Send", you agree to our privacy-policy.

    Macaw | Full-service digital partner

    What's your challenge?

    We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

    macaw contact