Digital Transformation

Reinvent your organization to remain a leader.
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Digital Transformation

We tend to overestimate the impact of new technology in the short-term but underestimate its impact in the long-term (Ray Charles Amara). The same goes for Digital Transformation. With a continuous stream of innovation, new technologies have created a fundamental change in different market segments. Therefore, Digital Transformation was initiated several years ago. And 60% of CEOs say they are lagging behind in their own transformation.

We digitize, but we don’t transform – Harry Boers

Digital Transformation Strategy

Organizations that succeed in digital transformation focus on the following three factors in their strategy: Customer Experience, Employee Empowerment and Optimized IT Operations.

  1. Customer Experience: providing the ultimate customer experience through optimal collaboration between Marketing, IT and data teams.
  2. Employee Empowerment: an agile organization providing employees with access to modern tools and data.
  3. Optimized IT Operations: a modernized scalable IT environment with robust and flexible processes and a focus on governance & security.


Super Fresh Bread at DEEN with “App in a Day”
Using PowerApps, two apps were built for DEEN in one week. Learn how DEEN is digitizing business processes using PowerApps from the Microsoft Power Platform.

Macaw's Way of Working

  • Strategy

    From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

  • Design & Build

    From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

  • Run & Optimize

    We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.