We tend to overestimate the impact of new technology in the short-term but underestimate its impact in the long-term (Ray Charles Amara). The same goes for Digital Transformation. With a continuous stream of innovation, new technologies have created a fundamental change in different market segments. Therefore, Digital Transformation was initiated several years ago. And 60% of CEOs say they are lagging behind in their own transformation.
We digitize, but we don’t transform – Harry Boers
Digital Transformation Strategy
Organizations that succeed in digital transformation focus on the following three factors in their strategy: Customer Experience, Employee Empowerment and Optimized IT Operations.
- Customer Experience: providing the ultimate customer experience through optimal collaboration between Marketing, IT and data teams.
- Employee Empowerment: an agile organization providing employees with access to modern tools and data.
- Optimized IT Operations: a modernized scalable IT environment with robust and flexible processes and a focus on governance & security.