Customer Data Platform

Do you provide your customer with the right offer, at the right time, through the right channel?
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Take the right steps with the Customer Data Platform

Many marketers believe that sending emails is like playing darts with your eyes closed. You aimlessly hope that you hit the board and even if you do, did you hit the target? Luckily, you can improve your aim with Macaws Customer Data Platform – an application containing all the data you need, plus additional information from external sources. Think weather, market analyses, and even online customer behaviour. This creates a 360-degree customer view, where you learn to understand and predict the preferences of your customers, allowing you to accurately evaluate which offer to make, at which moment and through which channels to best attract your customer. By increasing the chance of attracting and retaining new customers, as a company, you would quickly take it to the next level.

Additional benefits of the Customer Data Platform

Additionally, Macaw’s Customer Data Platform makes it much easier for employees to work, as all essential information is easily accessible to them. This means that by instantly knowing a customer’s history, there is a good chance that employees will deal with customer queries and complaints more efficiently. What has the customer recently purchased? When was it sent? Has the customer been previously contacted? All of this data and more is available to your employees with the click of a button, therefore, improving your customer service.

Want to learn more about the Customer Data Platform?

Please contact us for more information. Or read the “Customer Data Platform for Optimal Customer Experience” white paper.

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Macaw's Way of Working

  • Strategy

    From brand identity to ambition, Macaw will help you shape a successful customer strategy. We’ll map out your business values and goals and formulate an attractive, clear proposition, focusing on growth and effectiveness. As a digital partner, we have been using our disruptive power of technology and ingenuity for over 25 years, helping our clients’ businesses move forward digitally and innovatively.

  • Design & Build

    From concept and design to development and user adoption, Macaw will provide you with the tools that contribute to great customer experience and employee productivity. Our team will bring a startup mindset and flexible methodologies to the table. We’ll help you create value in ways that surprise your customers, empower employees and improve operational effectiveness.

  • Run & Optimize

    We’ll ensure that your organization has fast, secure and reliable systems that are easy to scale every day. Completely compliant and valued by the people who have to work with them. Not only will we help you maintain these environments, we’ll make sure that they move in line with the changing wishes and demands of your company.

Macaw | Full-service digital partner

What's your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

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