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CubeCold: Innovating and Growing Faster with Macaw Cloud & Managed Services

Buy-and-build startup CubeCold, after jointly setting up a Smart Data Platform, has now also chosen Macaw's Cloud & Managed Services. By outsourcing the management of its IT infrastructure, CubeCold can fully focus on innovation and growth.
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About CubeCold

Three years ago, the founders of the Dutch family business CubeCold embarked on a mission to revitalize the cold chain. Today, the startup offers a comprehensive end-to-end solution for refrigerated logistics from 17 locations spread across four countries. The company, which now has over 350 employees, is on the rise thanks to an active ‘buy-and-build’ strategy and strong organic growth.

From Smart Data Platform to Cloud Services

One of CubeCold’s main ambitions is to grow through acquisition. It’s no surprise that their IT needs are focused on flexibility, scalability, and speed. The implementation of a Smart Data Platform has partially met these needs, but with Macaw’s Cloud & Managed Services, CubeCold can now integrate new companies even faster and focus entirely on core activities and growth objectives.

Complete Relief with Managed IT Services

Through a well-organized process, CubeCold ensures that each acquired company is integrated into the IT environment within 100 days. This integration includes a thorough IT assessment, the implementation of a Microsoft 365 environment, a Smart Data Platform for reporting, and a secure connection to the central system. This process is fully supported by Macaw’s Cloud & Managed Services. In addition, Macaw also takes care of CubeCold’s infrastructure, hosting, technical application management, and workplace management.

Viktor Moricz, Financial Accountant at CubeCold, adds: “One of the biggest benefits of Cloud & Managed Services is that our people can focus on their core tasks, while Macaw ensures a well-functioning, modern IT environment. Whether it’s a malfunctioning mailbox or a colleague with a crashed laptop, we can always contact Macaw, and they resolve it quickly. It’s great to know we have a partner who is there for us 24/7.”

Collaboration: The Key to Success

Collaboration and knowledge sharing are important for CubeCold’s success. In addition to promoting this within the company, they aim to expand and deepen their knowledge through acquisitions and partnerships.

Moricz adds: “It’s fantastic that we’re not just focusing on the technical side – is everything working, and do I have access to all information and people – but also on the adoption of new technology. This is a crucial element because simply implementing software is pointless; colleagues must see its value and fully embrace it. Macaw really helps us with this. The connection with the consultants is great. They explain everything very well and in different languages, which helps us learn a lot from them.”

Ton Mulleneers, Managing Director of Macaw Netherlands, adds: “We are very pleased with the trust CubeCold places in us. The successful collaboration in data services has expanded to include our Cloud & Managed Services team and is moving towards information security and governance. This allows us to increase our impact and support CubeCold even better in realizing its ambitions. That’s what drives us and why we always go the extra mile.”

Macaw: Your Partner for Cloud & Managed Services

Are you interested in the Smart Data Platform we developed for CubeCold, or would you like to know more about Macaw as a Managed Cloud Service provider? We’re happy to help!

Challenge
Cold-chain startup CubeCold is on the rise thanks to an active 'buy-and-build' strategy and strong organic growth. Every company that CubeCold acquires must be quickly and seamlessly integrated into the existing IT infrastructure and always be able to rely on support for IT-related questions.
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Approach
After setting up a Smart Data Platform, Macaw now also provides the startup with Cloud & Managed Services. This includes managing Microsoft 365, conducting IT assessments for the swift onboarding of new companies, and offering IT support to all employees.
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Result
By outsourcing IT management to Macaw, CubeCold has the freedom to fully focus on innovation and growth. Macaw helps with the fast integration of new companies, improving collaboration between businesses, and quickly and proactively resolving IT issues and challenges through the Cloud & Managed Services team.
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Partnerships

Microsoft & Macaw: strategic partners in digital transformation

Looking for an experienced, driven, and successful Microsoft Partner? Macaw has over 25 years of expertise in the Microsoft stack, the most qualified people, and diverse experience through our work for clients such as Heineken and TataSteel. We are capable of delivering the best solution for every customer. Want to know more about our partnerships?

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Other
Cube Cold gains control of data with Macaw Smart Data Platform
CubeCold Europe is an infrastructure platform for cold and frozen storage with a buy-and-build strategy. It acquires cold storage companies across Europe and forges them into one synergistic entity. With each acquisition, CubeCold needs to instantly know the state of the companies. With the Smart Data Platform, this was achieved within six months and to full satisfaction.