Wuppertal, October 5th, 2021 – netzkern – part of Macaw has implemented an outstanding, efficient cloud-based digital experience for RWE based on Sitecore. Among other things, RWE achieves a key advantage with the Sitecore Experience Accelerator (SXA) introduced and customized by netzkern – a solution that enables companies to independently realize professional web and microsites in their corporate design.
RWE was the first netzkern customer to rely on the user-friendly Sitecore website construction kit in order to implement websites on a wide range of topics, projects and companies belonging to the group as independently as possible in the look and feel of the RWE website. This enables the online editorial and corporate communications teams to develop and refine their digital offerings freely, flexibly and professionally – and without incurring external costs. No developing effort is required to create a new page with existing styles and components. Simply set up the content and the new microsite can be up and running online in a few hours – all in the corporate design with the possibility of personalization, optimization and scaling in the cloud, while embedded with Sitecore’s best practices on page structures. Through this, RWE was able to streamline and accelerate the processes involved in the digital experience and can now act more independently of IT and agency partners in its representation.
For the outstanding overall digital experience in the cloud and this beacon application, netzkern and RWE received an Honorable Mention at the Sitecore Experience Awards 2021 in the “Best Innovation with Emerging Technologies” category. Several hundred companies from Germany and around the world apply for the Sitecore Award every year.
“Sitecore Experience Accelerator enables us to quickly and easily set up and independently expand websites with a powerful user experience in corporate design. For a growing and changing group like RWE, it is vital to be able to develop new digital offerings in an agile and efficient manner, and we are thrilled to receive the award. It underlines the great importance we attach to innovative, efficient solutions that save resources and accelerate processes in online communication and IT,” comments Dietmar Köller, head of online IT at RWE.
“This year, we were once again able to impress with an outstanding customer project at the Sitecore Experience Awards. The award in the “Best Innovation with Emerging Technologies” category proves that our services excel in propelling successful, future-proof marketing . With SXA, RWE saves time, external agency costs and flexibility in displaying themed websites and microsites,” says Daniel Schulten, managing director of netzkern – part of Macaw.
Cloud-based digital experience at RWE – with Sitecore and netzkern
The RWE Group is a global leader in renewable energies with a clear growth path. The company has its finger on the pulse of the times and is an important driver of change in the age of renewable energy. Through innovations and investments, the new RWE is creating the basis for a climate-neutral future. The central goal of RWE’s online communication is to encourage public participation in this transformation.
That is why RWE relies on a state-of-the-art solution with the Sitecore Experience Platform in the SaaS model at its core. As a digital lead agency, netzkern provides support in the operation and expansion of the DAX Group’s digital offerings. Since the relaunch of the new rwe.com, the main focus has been on the permanent evolution of the digital experience, performance, features and technology. Since the end of 2020, the Sitecore Experience Accelerator has given an important transformation boost. The Sitecore solution includes around 100 preconfigured drag-and-drop components that customers can customize. All components, templates and layouts can easily be adopted for new projects. Grid-style page layouts help content authors create pages that are easy to use on a wide variety of devices. Themes, styles and content can be edited independently and parallel to one another. Project proposal pages are only available for a certain period of time, for example:
The DAX30 group RWE is one of the world’s leading companies for renewable energies and employs around 20,000 people worldwide. From Germany and Europe to the USA and Asia: RWE is active around the globe.
As a Sitecore Platinum Partner, netzkern – part of Macaw has already received the coveted Sitecore awards several times:
- Sitecore Experience Awards 2020| Schmitz Cargobull
Category: Most Intelligent Content Optimization - Sitecore Experience Award 2020| Düsseldorf Airport
Category: Most Impactful Human Connections in a Changing World - Sitecore Experience Awards 2020| VGZ
Category: Most Impactful Human Connections in a Changing World - Sitecore Experience Awards 2019| Festool
Category: Best Personalized Experience - Sitecore Experience Awards 2019| Volkswagen PON Financial Services
Category: Best Business ROI - Sitecore Experience Awards 2018| Vonovia
Category: Best Business ROI - Sitecore Experience Awards 2018| Smurfit Kappa
Category: Best Use of Sitecore as a DXP - Sitecore Experience Awards 2016| Heineken
Category: Regional Ultimate Experience - Sitecore Experience Awards 2015| NWB Verlag
Category: Best Use of Commerce - Sitecore Experience Award 2015| EWE AG
Category: Best Sitecore Digital Strategy
About netzkern – part of Macaw
netzkern is part of Macaw, a digital service provider with 450 employees at locations in Germany, the Netherlands and Lithuania. netzkern – part of Macaw is Sitecore Partner of the Year, EMEA and one of the most experienced Sitecore players on the German market, as well as one of the leading Microsoft and Kentico partners in Europe. Customers such as Aktion Mensch, Bayer, Covestro, Düsseldorf Airport, Festool, Heineken, Henkel, RWE, Vonovia and Vorwerk benefit from the wide range of services and unique know-how in the areas of experience & commerce platforms, digital marketing, data / analytics / AI as well as business apps. Further information: www.netzkern.de.
