Journey Mapping

Customer Journey Mapping

Unique experiences are what differentiates your company from your competitors. How can you leverage persona’s and modern marketing technology to create these unique experiences? Join our workshop! Read more about the learning objectives and date below and register today.



Nowadays, everything revolves around the customer experience, and customer expectations: research  by Salesforce shows that 85% of customer say the experience a company provides is as important as its products and services. And 73% of customers say one extraordinary experience raises their expectations of other companies.  

In the past customers relied on fair pricing and customer service, today a number of expectations have been added. Think of personalized interactions that bring a unique experience across all touchpoints. And these unique experiences are what differentiates your company from your competitors. 

Nobody said it was easy to create unique experiences for your customers, based on their customer journey. But we can take some of that burden off your shoulders!  

Be the first to hear about our latest research and experiences with non-biased personas for customer journey mapping, and learn how modern marketing technology can help manage the unique interactions with your (potential) customers across all touchpoints. 

Learning Objectives

In this session, we will share the findings of our latest research on the use of non-biased personas for customer journey mapping.  

We will demonstrate how modern marketing technology can take the burden of creating unique experiences off your shoulders by showcasing the new customer data platform of Sitecore. 

Take aways

  • Research findings 
  • Practical approach to customer journey mapping 
  • Key capabilities needed to facilitate personalized interactions 

Workshop Details

  • Date: On request
  • Duration: 09.00 – 12.00 
  • Location: Online or location 
  • Target audience: Brand, marketing, data and digital leaders 
  • Cost: On request
Register for the workshop today!
Online or location
Macaw | Full-service digital partner

What's your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

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