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Trend Report Digital Marketing, E-commerce & Customer Service: trends 2021

Marketing and sales departments have seen their workflows change significantly in the past year. The most important trends around digital marketing, sales and customer experience can be found in our trend report!

trends digital marketing en sales

Innovation in digital marketing and sales is essential

If one thing has become clear in 2020, is that you have to keep innovating and cannot stand still. Not even in digital marketing and sales. B2B e-commerce is on the rise, while in the world of marketplaces a formidable competitor has emerged (Amazon). Standing still is going backwards!

Six trends around digital marketing, sales, data and customer experience

From numerous conversations with our customers and research we conducted, six trends emerging around digital marketing, sales, data and customer experience:

  • Customer data management and personalization are more crucial than ever
  • Increase conversion: it’s all about performance and branding
  • E-commerce & marketplaces (B2B & B2C) are gaining momentum
  • Customer experience: focus on self-service (B2C) and warm online relationships (B2B)
  • Beyond the content crisis: build, distribute and analyze your content in one place
  • Internal digitization and innovation can no longer be left behind

Want to know more? Request our trend report Digital Marketing, E-commerce & Customer Service!

    In our trend report Digital Marketing, E-commerce & Customer Service we discuss the six most important trends that play a role in digital marketing, sales and customer experience. From conversion rate optimization to data-driven marketing and personalization: you can read all about it. And we give you the key takeaways for 2021.

    Our trend report is a must for every marketing and sales professional.

    trendrapport digital marketing en sales

    Request trend report
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