future-proof customer experience platform for Stadtwerke Krefeld

A future-proof and properly secured customer experience platform for Stadtwerke Krefeld


About Stadtwerke Krefeld

Stadtwerke Krefeld AG (SWK) is a municipal utility and transport company covering Krefeld and some neighboring municipalities. This holding company is part of SKW-Konzern, a regionally oriented municipal group of companies active in the five branches of energy, water, waste processing, transport and services. The group provides extensive infrastructure services to private households and businesses in Krefeld and the surrounding area.  


Stadtwerke Krefeld defined a strategic digital transformation program with two main goals:  

  • To increase customer loyalty and stimulate cross- and up-selling. 
  • To improve employee efficiency, data quality and sales conversion.

Part of this program involved implementing a digital experience platform to facilitate interaction between customers and employees of Stadtwerke Krefeld. After an RFP (request for proposal) process, the Sitecore Experience Platform was chosen.   

In view of the program’s strategic importance, a new agile scrum team was formed within the organization, and was given the task of implementing, maintaining and optimizing the digital customer touchpoints, such as the corporate website and customer portals.  

Stadtwerke Krefeld wanted the customer data exchanged via these touchpoints to be secure at all times. In addition, the company wanted to be in full compliance with the general data protection (GDPR). During the customer experience platform’s implementation phase,  Stadtwerke Krefeld encountered challenges in creating a scalable and, above all, secure Microsoft Azure cloud infrastructure for the Sitecore platform. These challenges caused a slowdown in development speed and made the achievement of the relaunch deadline for the corporate website look doubtful.   

The management of Stadtwerke Krefeld therefore asked for help from Macaw, a Sitecore Platinum Partner and Microsoft Gold Partner with extensive knowledge and experience in implementing Sitecore-on-Azure solutions.  


Macaw assessed the current status of the project, the processes, and the implemented solutions. This involved scrutinizing the design of the Microsoft Azure cloud infrastructure, the implemented architecture of the Sitecore Experience Platform and the defined Agile Scrum processes. On this basis, Macaw designed and implemented a new and secure Azure cloud infrastructure and assisted Stadtwerke Krefeld in meeting modern Sitecore standards, optimizing Agile Scrum processes and increasing development speed.   


Thanks to Macaw’s help, Stadtwerke Krefeld now has a secure cloud infrastructure and a future-oriented Sitecore solution. In addition, Stadtwerke Krefeld’s inhouse development team can now improve the speed of the development process, and maintain and expand the new Microsoft Azure cloud infrastructure and Sitecore solution on its own so as to facilitate the customer experience platform’s future growth. 

Stadtwerke Krefeld wanted to facilitate interaction between employees and citizens and increase development speed.
Macaw implemented a new and secure Azure cloud infrastructure and helped Stadtwerke Krefeld to meet modern Sitecore standards, optimize Agile Scrum processes and increase development speed.
Stadtwerke Krefeld now has a secure cloud infrastructure and a future-oriented Sitecore solution.
Macaw | Full-service digital partner

What's your challenge?

We are happy to help you to create a unique customer experience, empowering your employees and optimizing your IT Operations. These are the components for a successful digital transformation within your organization. Looking for a sparring partner or ready for tailor-made advice? Make an appointment or call us. Our experts are ready for your challenge.

macaw contact
experience platform
Schmitz Cargobull generates more leads with new experience platform
Digital pioneer Schmitz CargoBull (SCB) was ready for the next step in digital marketing and commerce. The new experience platform has brought SCB a consistent brand image in 40 countries, faster time-to-market, a lower operational spend and, above all, a strategic lead follow-up tool. The introduction of profiles also enables the site to meet customers’ needs better, and the number of visitors has more than doubled.