Challenge
The global pandemic has disrupted daily business operations, greatly impacted buyer behavior and caused supply chain issues that drive even the most loyal customers towards alternative vendors. In these challenging times, digital commerce technology has proven to be a vital infrastructure for the industry.
Digital commerce technology enables companies to serve their customers in the most efficient and optimal way by facilitating the common B2C and B2B models, but also the more complex B2B2C or Marketplace models.
It’s those companies who have invested in digital commerce technology to fundamentally improve their business operations and buyer experience, that are now able to ‘harvest the fruits’ of these investments. How can your organization leverage the full potential of digital commerce technology?
Learning Objectives
In this sesssion, we will take you into the world of digital commerce and discuss how digital commerce technology can fundamentally improve business operations and buyer experience for B2C and B2B companies. You will learn what capabilities are needed to be able to implement the more complex B2B2C-model for your organization.
During this session, we will demonstrate the different commerce models by showcasing the Sitecore OrderCloud platform. Afterwards, our experts are available during a live Q&A to answer your questions.
Take aways
- Benefits of a flexible platform to support various business models
- Approach to empower individual suppliers within a single marketplace
- Key capabilities of a commerce platform to support the Marketplace model
Workshop Details
- Date: November 23, 2021
- Duration: 09.00 – 12.00
- Location: online
- Target audience: sales, e-commerce, IT and digital leaders
- Cost: Free of charge, bring your own coffee
