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Business Applications

Digital Experience Platforms

Create digital experiences that leave a lasting impression on customers

Customer expectations continue to rise. People expect digital experiences that are fast, relevant, personalized, and consistent at every touchpoint. To meet those expectations, organizations need more than just a website or CMS. They need a connected ecosystem for digital experiences.

How we can help you

Macaw’s Digital Experience Platforms portfolio helps organizations design, build, and optimize experiences for customers, partners, and employees across channels, platforms, content, commerce, data, and AI.

We help organizations create digital experiences that drive engagement, loyalty, conversion, and growth.

Our services include:

  • Digital experience strategy and roadmaps
  • Implementations of DXP, CMS, and customer experience platforms
  • Headless and composable architectures
  • Development of websites, portals, and mobile experiences
  • Personalization and customer engagement
  • Integration of customer data platforms
  • Solutions for digital commerce and B2B commerce
  • AI-powered content, search functions, recommendations, and chatbots
  • Digital analytics and continuous optimization

Connected, Personal, and Intelligent

The digital experience is no longer limited to publishing content. It’s about connecting customer insights, content, commerce, personalization, and AI into a single, cohesive experience.

Macaw helps organizations implement scalable platforms that support multisite, multilingual, and omnichannel experiences. We also integrate AI into digital customer journeys with intelligent search functions, recommendations, conversational experiences, and content processes.

What are the benefits?

  • Improve customer engagement and loyalty
  • Increase conversion and digital sales performance
  • Deliver more personalized customer experiences
  • Increase the effectiveness of content and campaigns
  • Create consistent omnichannel experiences
  • Reduce platform complexity
  • Continuously optimize digital performance

Why Macaw

Macaw combines expertise in customer experience, digital platforms, data, AI, technology, and business transformation. We don’t just build digital platforms. We help organizations create experiences that are relevant, scalable, and measurable, and that support business growth.

Our approach is customer-centric, data-driven, and focused on continuous improvement.

Our customers

Our Success Stories

Case - Fuchs
FUCHS
How FUCHS SE Optimizes Its Sales Process and Field Sales Team with an Enterprise GPT AI Agent
FUCHS SE optimized its customer service with Macaw's Enterprise GPT Solution. Discover how AI reduces response time, increases accuracy, and improves customer satisfaction.
Case - FrieslandCampina
FRIESLAND CAMPINA
Macaw is helping FrieslandCampina boost employee productivity with low-code/no-code apps
In addition to growth through innovation, FrieslandCampina places a high priority on employee productivity and job satisfaction. They are constantly exploring ways to improve these. This has led to the development of various apps designed to help employees perform their work more easily and quickly.
Case - GS1
GS1
GS1 Lays the Groundwork for Organization-Wide AI Adoption Through Copilot Workshops
GS1 chose organization-wide Copilot workshops, developed and facilitated by us. The result: immediately applicable knowledge, enthusiastic teams, and a solid foundation for the next step with AI.
Case - Heineken
HEINEKEN
Heineken is rapidly building its digital future with the Power Platform
To maintain its leading position, Heineken needed to work more efficiently through digital innovation. With the help of the Power Platform and Microsoft partner Macaw, employees now do this themselves quickly and in a controlled manner.
Case - Panasonic_No Logo
PANASONIC
Panasonic Improves Efficiency Thanks to Microsoft Fabric
Panasonic made the transition from its internal SAP GPSI (APO/BW) system to a modern, scalable environment based on Microsoft Fabric and Anaplan. Together with Macaw, Panasonic developed a future-proof solution that elevates data integration, transparency, and performance to a higher level.
Case - Daimler Truck
DAIMLER TRUCK
Award-winning Power App Helps Daimler Truck Move Toward a New Corporate Culture
DTR0CKs, an application built on Power Apps that helps managers worldwide bring Daimler Truck’s culture to life.