CubeCold: Innovate and Grow Faster with Macaw Cloud & Managed Services

Cube Cold ’s company history reads like a children’s book. This ambitious, young company is just a little different from most organizations. This “buy-and-build” startup, which invests in refrigerated and frozen storage companies—preferably compact, well-maintained family-owned businesses—is resilient, unbureaucratic, pragmatic, forward-thinking, and goal-oriented. Those are exactly the reasons why Shirley van der Hoek and Viktor Moricz wholeheartedly said “yes” when Cube Cold asked them to join the team. On paper, they’re financial analysts, but now they’re primarily focused on software and data. They do this in collaboration with the digital service provider Macaw, with whom they’ve built a strong and valuable partnership.

From Smart Data Platform to Cloud Services

Macaw and Cube Cold began their collaboration with the implementation of the Smart Data Platform. Since then, the partnership has expanded and continues to grow, driven by growth plans, trust, effective collaboration, and a strong business case. Moricz explains: “Macaw’s employees are an extension of our organization. With a supplier, you typically have a traditional service provider relationship. Macaw is a partner that offers added value. They have the right know-how and experience in-house, making external collaboration the most cost-effective solution for us. And the partnership with Macaw is a ‘match made in heaven.’ We don’t just pretend to be satisfied customers—we actually are satisfied. Well, almost always—because, of course, things do go wrong sometimes.”

Cloud & Managed Services: Always Efficient and Sustainable

Cube Cold appreciates Macaw’s speed, efficiency, and versatility. For a dynamic company, it’s important to be able to rely on a partner that responds quickly and offers innovative and efficient solutions.

Van der Hoek: “What I really appreciate about Macaw is that a ‘hint’ is enough and that they’re very solution-oriented. Whereas we often only think of 20 percent of a solution, they come up with a comprehensive solution that, in eight out of nine cases, looks different from what we had imagined. Macaw’s critical, realistic perspective is also appreciated. We need that,” Moricz laughs. Clearly defining tasks and setting priorities increases success. Even if that sometimes means we have to hit the brakes for a moment.

Macaw is a partner that offers added value. They have the right know-how and experience in-house, making external collaboration the most cost-effective solution for us.

Cloud & Managed Services

Macaw’s team is always ready to provide rapid technical support, resolve issues, and answer questions. Since Cube Cold is constantly growing, this also means that new users are joining, and they are being helped to make full use of the software’s features. Because Macaw’s Cloud & Managed Services team—Moricz and his colleagues—takes care of day-to-day operations, the analyst can focus on his core tasks while ensuring that questions and issues are quickly addressed and resolved. He is no longer the sole point of contact for issues and can rely on an experienced team.

“The Cloud & Managed Services team not only resolves issues very quickly and maintains high service levels, but is also proactive and service-oriented. If, during a meeting in Naples, it turns out that a manager’s mailbox is blocked by an unmanageable amount of data, help is quickly provided, both on-site and behind the scenes in the Netherlands,” says Moricz.

Collaboration: The Key to Success

Collaboration and knowledge sharing are crucial to CubeCold’s success. In addition to fostering these within the company, they strive to expand and deepen their knowledge through acquisitions and partnerships.

Moricz adds: “It’s fantastic that we don’t just focus on the technical side—does everything work, and do I have access to all the information and people—but also, for example, on the adoption of the new technology. This is a key element, because simply implementing software is pointless; colleagues need to recognize its value and fully embrace it. Macaw really helps us with this. We have a great rapport with the consultants. They’re able to explain everything to us very clearly and in various languages, so we learn a great deal from them.”

Ton Mulleneers, Managing Director of Macaw Netherlands: “We are very pleased with the trust CubeCold has placed in us. Our successful collaboration in the field of data has expanded to include the services of our Cloud & Managed Services team and is continuing in the direction of information security and governance. This allows us to increase our impact and support CubeCold even better in achieving their ambitions. That’s what we do it for, and why we always go the extra mile.”