Award-winning Power App Helps Daimler Truck Move Toward a New Corporate Culture

With more than 40 locations worldwide and over 100,000 employees, Daimler Truck AG is one of the world’s largest commercial vehicle manufacturers. After optimizing its organizational structure to foster greater autonomy and entrepreneurship, the company sought ways to quickly and effectively embed the new culture. The solution? DTR0CKs, an application built on Power Apps that helps managers worldwide bring Daimler Truck’s culture to life.

A New Corporate Culture

Following an organizational restructuring that separated Daimler’s two largest divisions, Daimler Truck sought a way to quickly and effectively embed the new corporate culture. For example, the company wanted to bridge the gap between the existing Daimler culture and Daimler Truck’s new corporate culture, engage managers worldwide, and ensure the measurability of initiatives.

One platform for all global leaders

In this context, the idea for DTR0CKs was born—an initiative by Macaw and the Daimler Truck Academy. DTR0CKs is a dynamic and accessible platform for leadership training and development. With this platform, Daimler Truck aims to inspire, connect, inform, and empower its people worldwide to become the best leaders.

DTR0CKs is a learning experience designed to reach and engage leaders at all levels, across all business units, and at all locations worldwide.

DTR0CKs – Built on Microsoft Power Apps

To implement DTR0CKs within its existing Microsoft environment, Daimler Truck sought a partner capable of developing the app, including a range of unique features. Macaw was chosen for its experience with Power Apps projects for leading enterprise clients and its expertise with the Power Platform.

The app had to meet a number of requirements. For example, it needed to be an easily accessible digital platform for thousands of managers across five different time zones, with an efficient, modern, and flexible structure.

To achieve this, the Macaw team used (among other things) Power Apps based on “Dataverse for Teams”—fully integrated with Microsoft Teams but without additional licensing costs, as this feature was already included in the company’s standard MS365 licenses.

More features of DTR0CKs:

With a well-designed user interface (UI) within the Power App, Macaw personalized the user experience.
The app includes two access types: one for participating leaders and one for the facilitators and coaches from a partner organization that introduced the concept. Through this channel, they were able to provide professional live support while the leaders carried out tasks during the project’s workshop phase.
To give users the opportunity to ask questions and continuously improve the solution, Macaw also created a simple feedback channel via Microsoft Teams.

An Award-Winning Power App

The DTR0CKs Power App became a resounding success for Daimler Truck. It is now a program that can be implemented digitally in a simple and fully self-directed manner by logging into Teams. All workshops and training sessions, as well as communication channels for questions and consultation, are available to all managers worldwide. Furthermore, the digital learning experiences are transparent and easily measurable.

In 2023, the initiative was honored with an EFMD Excellence in Practice Silver Award for its impact on corporate culture. DTR0CKs offers leaders an effective tool to embrace the new corporate culture, strengthen their leadership, and contribute to the company’s success.

The DTR0CKs initiative has shown Daimler Truck Academy how to use Microsoft Teams as a tool for an advanced employee experience. In addition, the management team now has a better understanding of how the digital infrastructure is used within Daimler Truck.

Challenge: Following an organizational restructuring, Daimler Truck faced the challenge of embedding a new corporate culture and empowering managers worldwide to implement these changes.
Approach: DTR0CKs, an initiative of Macaw and the Daimler Truck Academy, has created a dynamic platform based on Microsoft Power Apps and Teams. This platform supports thousands of managers worldwide in implementing the new corporate culture.
Result: DTR0CKs has been a resounding success. In 2023, the Power App initiative received the EFMD Excellence in Practice Silver Award for the impact it has had on Daimler Truck’s employee experience worldwide.

Work Hours and Location

This position is for 32–40 hours per week. The team works two days a week from our headquarters in Hoofddorp; the remaining days, we work from home or at the client’s location.

Salary

A competitive salary commensurate with your knowledge, experience, and contributions. We also offer a solid retirement plan, including WGA and WIA coverage.

Working from Home

Working from home has now become the norm. That’s why we believe it’s important for our colleagues to have a comfortable and health-conscious workspace at home as well. We’re happy to help you choose a good chair, a monitor, a desk, computer glasses, or headphones. Of course, we also offer an internet subscription.

Vacation

We offer 29 vacation days per year as standard, along with a vacation allowance, and the option to earn up to 10 additional vacation days.

Continuing Education & Development

Working in IT is a journey filled with learning experiences. At macaw, we support you by investing in your professional development.

Our Office

We have a modern and welcoming office with plenty of space, where you can work alongside colleagues or focus in peace and quiet. We serve a delicious lunch every day. And if you want to unwind at the office, you can challenge a coworker to a game of pool, table tennis, or an Xbox game at any time.

Step 1
’s introductory process

We’d love to get to know you! Once you’ve expressed interest in us, one of our recruitment consultants will call you. We’ll tell you more about Macaw, are genuinely interested in you, and are happy to answer any initial questions you may have.