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Case Study - AI Support Bot

A Knowledge Boost Thanks to AI: AI Support Bot Transforms Global Collaboration

How a custom-built AI community bot strengthens internal support, breaks down silos, and makes knowledge sharing more efficient within an international organization.

A global company with more than 3,500 active members in its Power Platform community wanted to optimize internal knowledge sharing and reduce the burden on technical support. In collaboration with Macaw, an intelligent solution was developed in the form of an AI-driven support bot. This bot centralizes knowledge, facilitates collaboration, and makes the use of the platform within the company significantly more efficient.

The Challenge: Fragmented Knowledge Sharing and High Support Costs

As the community grew rapidly, the number of questions about Power Platform features, technical use cases, and development challenges also steadily increased. Since many of these questions were asked repeatedly, finding information was a laborious process, and the quality of the answers depended heavily on the specific contact person. There was no central, easily accessible knowledge base, and no scalable support process was in place. The result was an increasing workload coupled with a simultaneous decline in efficiency.

The company needed a solution that could automatically answer a large number of recurring questions, manage knowledge sharing in a structured way, and keep pace with the community’s growth without requiring additional resources.

The Approach: An AI-Driven Support Bot Using Microsoft Power Platform and Azure OpenAI

In collaboration with Macaw, PowerBot was developed: an intelligent community support bot based on the Microsoft Power Platform, Azure OpenAI, and Microsoft Teams. It is available 24 hours a day, understands naturally phrased questions, and provides answers to user questions that are relevant to the work context in real time.

Overview of the key features:

  • Natural Language Processing (NLP): understands naturally phrased questions and provides context-aware answers
  • Machine learning: learns from every interaction and continuously improves
  • Integration of internal data sources: for accurate, company-specific answers
  • Scalability and security: Fully integrated into the Microsoft infrastructure
  • Customization: Tailored to the company in terms of content and appearance

The bot can be used via Microsoft Teams in individual chats as well as in groups or channels. In addition, a dedicated Teams channel has been set up where previous questions and answers are visible. This promotes peer learning and builds a reusable knowledge base.

The result: efficient support, improved knowledge transfer, and higher user satisfaction

The PowerBot has proven to be an effective tool for supporting the global community and delivers measurable efficiency gains.

  • Faster responses: shorter search times thanks to the bot’s immediate response
  • Standardized communication: consistent quality of answers, regardless of location
  • Less manual work: automated handling of recurring questions
  • Stronger collaboration: increased knowledge sharing within the community and more active support from colleagues
  • Scalability without extra effort: no need for additional resources as the number of users grows

By deploying the PowerBot, the organization was able not only to ease the pressure on customer service but also to achieve a new level of internal collaboration and knowledge management: scalable, sustainable, and efficient.

Work Hours and Location

This position is for 32–40 hours per week. The team works two days a week from our headquarters in Hoofddorp; the remaining days, we work from home or at the client’s location.

Salary

A competitive salary commensurate with your knowledge, experience, and contributions. We also offer a robust retirement plan, including WGA and WIA coverage.

Working from Home

Working from home has now become the norm. That’s why we believe it’s important for our colleagues to have a comfortable and health-conscious workspace at home as well. We’re happy to help you choose the right chair, monitor, desk, computer glasses, or headphones. Of course, we also offer an internet subscription.

Vacation

We offer 29 vacation days per year as standard, along with a vacation bonus, and the option to earn up to 10 additional vacation days.

Continuing Education & Development

Working in IT is a journey filled with learning experiences. At macaw, we support you by investing in your professional growth.

Our Office

We have a modern and cozy office with plenty of space, where you can work alongside colleagues or occasionally focus in peace and quiet. We serve a delicious lunch every day. And if you want to unwind at the office, you can challenge a colleague to a game of pool, table tennis, or a game on the Xbox at any time.

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Step 1
’s introductory process

We’d love to get to know you! Once you’ve expressed interest in us, one of our recruitment consultants will call you. We’ll tell you more about Macaw, are genuinely interested in you, and are happy to answer any initial questions you may have.