{"id":2060,"date":"2021-06-15T08:15:01","date_gmt":"2021-06-15T08:15:01","guid":{"rendered":"https:\/\/www.macaw.net\/eng\/?p=2060"},"modified":"2023-02-14T12:36:47","modified_gmt":"2023-02-14T12:36:47","slug":"personalize-the-customer-journey-in-b2b","status":"publish","type":"post","link":"https:\/\/www.macaw.net\/eng\/trending\/blogs\/personalize-the-customer-journey-in-b2b\/","title":{"rendered":"How B2B businesses personalize the customer journey"},"content":{"rendered":"<div class=\"YQaNob\" data-cp=\"1\" data-is-ver=\"false\" data-nnttsvi=\"1\" data-sm=\"1\" data-sugg-time=\"500\" data-sugg-url=\"https:\/\/clients1.google.com\/complete\/search\" data-uilc=\"nl\" id=\"tw-container\">\n<p><g-expandable-container jscontroller=\"UxJOle\" data-slct=\"mnr-c\" jsshadow=\"\" jsaction=\"C7xow:Z6bwpe;xNpQtd:Nh5q2c;U6VCqe:GsRPff;Ep2Mgc:AgioGc;BDs6B:fW2qAb;ep03Ne:AvkpRc;gvA4Rc:yELBLe\"><\/g-expandable-container><\/p>\n<div jsname=\"gI9xcc\" jsslot=\"1\">\n<div jscontroller=\"geqCid\" jsdata=\"SANFE;_;BL5cX8\" jsaction=\"uQxhTd:d4hecb;lWUBqb:TO5MWb;IcWBXe:hLaFAe;KFlBO:UuREqb;M2HAEc:eNrnOd;rcuQ6b:npT2md\">\n<div class=\"tw-src-ltr\" id=\"tw-ob\">\n<div class=\"oSioSc\">\n<div id=\"tw-target\">\n<div id=\"kAz1tf\" class=\"g9WsWb\">\n<div class=\"tw-ta-container hide-focus-ring tw-nfl\" id=\"tw-target-text-container\" tabindex=\"0\">\n<pre class=\"tw-data-text tw-text-large XcVN5d tw-ta\" data-placeholder=\"Vertaling\" id=\"tw-target-text\" dir=\"ltr\"><span class=\"Y2IQFc\" lang=\"en\">Looking for an experienced, driven and successful Sitecore partner? As a Platinum Implementation Partner, Macaw has deep expertise, the best qualified employees and extensive experience with leading companies such as Heineken and Schmitz Cargobull. With this we provide the best solution for every client!<\/span><\/pre>\n<\/div>\n<div class=\"tw-target-rmn tw-ta-container hide-focus-ring tw-nfl\" id=\"tw-target-rmn-container\">\n<pre class=\"tw-data-placeholder tw-text-small tw-ta\" data-placeholder=\"\" id=\"tw-target-rmn\" dir=\"ltr\"><span class=\"Y2IQFc\"><\/span><\/pre>\n<\/div>\n<div jsname=\"fek9E\" class=\"iYB33c\">\n<div class=\"dlJLJe\">\n<div jscontroller=\"zkUZDe\" data-cviv=\"false\" jsaction=\"R4nmZb:npT2md;C1RXse:PoUyQd\" data-ved=\"2ahUKEwjXwIiH3IfxAhVi7uAKHV5kAgUQz_AEMAB6BAgCEA8\">\n<div class=\"U9URNb\"><g-img class=\"XrZwB\" aria-label=\"Icoon voor Geverifieerd door de community\" role=\"img\"><img loading=\"lazy\" decoding=\"async\" id=\"dimg_18\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAQAAAAngNWGAAAA\/0lEQVR4AYXNMSiEcRyA4cfmGHQbCZIipkuxnJgMStlMNmeyD2dwmc8+sZgxYJd9ErIZFHUyYYD7fkr6l4\/rnvmtl7+KitrqV\/fq2Y5eLY3Z9S48eRLe7BmVZ9qhTLhQ0algzZWQOVKSsCF8OjAnwbxDTWFDUhPK\/jMr1H6HE\/IqRky2DyvCefuwItwZzodVoYRiLqMkVCXrwpJ9twZ+sgfDYEFYl8wIWxZ9uFf7zkallxlJh4YrLGsKjZRx7VGHhLqwgFUN45DGdb8MeXGpgB4ABZdeDcpZEY51A+hyLKz4S1W4MQWm3AibWtgWmk6dyISa1pSdyWTOlLXVp0+eL9D\/ZPfBTNanAAAAAElFTkSuQmCC\" class=\"rISBZc M4dUYb\" height=\"16\" width=\"16\" alt=\"Icoon voor Geverifieerd door de community\" data-atf=\"0\" \/><\/g-img><span jsname=\"U2jMLc\" class=\"nlMhfd\"><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tw-menu\" id=\"tw-tmenu\"><span class=\"tw-menu-btn\" data-action-target=\"target\" jsaction=\"kImuFf\" id=\"tw-cpy-btn\" title=\"Kopi\u00ebren\" aria-label=\"Tekst kopi\u00ebren\" role=\"button\" data-ved=\"2ahUKEwjXwIiH3IfxAhVi7uAKHV5kAgUQ69UBMAB6BAgCEBI\" tabindex=\"0\"><span class=\"tw-menu-btn-image z1asCe wm4nBd\"><svg focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" enable-background=\"new 0 0 24 24\" height=\"24\" viewbox=\"0 0 24 24\" width=\"24\"><g><rect fill=\"none\" height=\"24\" width=\"24\"><\/rect><\/g><g><path d=\"M16,20H5V6H3v14c0,1.1,0.9,2,2,2h11V20z M20,16V4c0-1.1-0.9-2-2-2H9C7.9,2,7,2.9,7,4v12c0,1.1,0.9,2,2,2h9 C19.1,18,20,17.1,20,16z M18,16H9V4h9V16z\"><\/path><\/g><\/svg><\/span><\/span><span jscontroller=\"ETqESc\" class=\"fQjaD\" data-pronunciation-action-target=\"target\" aria-hidden=\"true\" jsaction=\"mjwztf:V46pce;NcryF:jBJHNe\"><g-bubble jsname=\"VCkuzd\" jscontroller=\"BlFnV\" jsshadow=\"\"><span jsname=\"d6wfac\" class=\"povykd\" data-extra-container-classes=\"tw-promo-bubble\" data-extra-triangle-classes=\"tw-promo-triangle\" data-hover-hide-delay=\"1000\" data-hover-open-delay=\"500\" data-theme=\"0\" data-width=\"0\" jsaction=\"vQLyHf\" jsslot=\"\"><\/span><\/g-bubble><\/span><span jscontroller=\"q3PNq\" class=\"tw-menu-btn za3ale\" data-action-target=\"target\" data-sttse=\"true\" id=\"tw-spkr-button\" aria-label=\"Tekst-naar-spraak\" role=\"button\" jsaction=\"KjsqPd;rcuQ6b:npT2md;WxjQaf:WRB97d;UpNfPc:Xnrsoe;f2MWRb:QKiGd\" data-ved=\"2ahUKEwjXwIiH3IfxAhVi7uAKHV5kAgUQ8DQwAHoECAIQFA\" tabindex=\"0\"><span class=\"tw-menu-btn-image z1asCe JKu1je\" title=\"Luisteren\"><svg focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M3 9v6h4l5 5V4L7 9H3zm13.5 3c0-1.77-1.02-3.29-2.5-4.03v8.05c1.48-.73 2.5-2.25 2.5-4.02zM14 3.23v2.06c2.89.86 5 3.54 5 6.71s-2.11 5.85-5 6.71v2.06c4.01-.91 7-4.49 7-8.77s-2.99-7.86-7-8.77z\"><\/path><\/svg><\/span><\/span><\/div>\n<\/div>\n<p><g-info-bubble id=\"tw-info-bubble\" jscontroller=\"f3ruEc\" jsaction=\"rcuQ6b:npT2md\"><\/g-info-bubble><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tw-images\"><\/div>\n<div class=\"dURPtb\"><\/div>\n<div jsaction=\"iJE3Ge:yuFC7d;DmzWq:nuBux\">\n<p><g-expandable-container jsname=\"FYBCae\" jscontroller=\"UxJOle\" data-slct=\"mnr-c\" jsshadow=\"\" jsaction=\"C7xow:Z6bwpe;xNpQtd:Nh5q2c;U6VCqe:GsRPff;Ep2Mgc:AgioGc;BDs6B:fW2qAb;ep03Ne:AvkpRc;gvA4Rc:yELBLe\"><\/g-expandable-container><\/p>\n<div jsname=\"gI9xcc\" jsslot=\"1\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking for an experienced, driven and successful Sitecore partner? As a Platinum Implementation Partner, Macaw has deep expertise, the best qualified employees and extensive experience with leading companies such as Heineken and Schmitz Cargobull. With this we provide the best solution for every client! &nbsp; &nbsp;<\/p>\n","protected":false},"author":11,"featured_media":2061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135],"tags":[368],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-digital-marketing-en-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Customer Journey Personaliseren in 5 stappen | Macaw<\/title>\n<meta name=\"description\" content=\"Personalizing your B2B website? 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