The market does not allow you to lean back and relax after you have implemented your omnichannel e-commerce strategy and tuned your organization, because the next level in ecommerce is already defined. The new ambition is unified commerce with a delightful customer experience where all obstacles are finally gone. No more issues for customers during their combined online and offline journey. All channels are connected and based upon the same data and insights. But there are also no issues left for employees to do their job and meet their targets because all technology and backend systems are connected with each other.
Read all about data-driven Unified Commerce in this ongepager.